intro /
about

Hello. Nice to meet you.
I am Lionel a 30 year old
Amsterdam based creative
who has a HUGE love for
simplicity and is obsessed
by
little details. hip-hop. street art. sneakers. video games.

 
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my story /
profile

Product of
the 90s.

cut from a different
type of cloth.

Being raised in the multicultural environment of Amsterdam with a certain degree of soberness and the ability to think freely I have been connected to and intrigued by different types of cultures and design from an early age. I quickly discovered that maths and grammar wasn't my thing but art and design was. Rather than putting multiplications on paper I drew my notebooks full with anime and cartoon characters because that inspired (and it still does) me to be creative.

Ever since that I searched for ways to express myself in different ways throughout school and college. I got further into design by passion and developed myself to be creative in multiple fields. Cut and raised with that Amsterdam mentality having discipline and the right motivation means a lot to me. I’ve always been drawn to finding simple solutions to complex challenges. Fused with my passion for creating beautiful things, I'm on a constant journey of learning and growing to become a better version of myself every day, because I think there is no finish line or limit to a single person's development, capabilities and knowledge.

And that's why I always like to work hard and play even harder because I've learnt to always believe in what I want to do. At the same time I like to bring the best out of both worlds into my designs which are known for their sophisticated simplicity and thoughtful details.

I am always open and free to collaborate in any way I can. So don't hesitate to contact me at anytime, I will try to get back to you as soon as possible.

graphic design 〰️ branding 〰️ visual identity 〰️ typography 〰️ print 〰️ posm 〰️ illustration 〰️ motion 〰️ editorial

〰️

graphic design 〰️ branding 〰️ visual identity 〰️ typography 〰️ print 〰️ posm 〰️ illustration 〰️ motion 〰️ editorial 〰️

education /
experience

The hustle
and gems.

education

Mediacollege Amsterdam
VMBO-GL (secondary)
graduated 2010

Mediacollege Amsterdam
Desktop Publishing
graduated 2013

Mediacollege Amsterdam
Graphic Design
graduated 2016

work experience

Freelance
Graphic Designer
2016-present

Aorta Productions
Junior DTP/Graphic Designer
2019-2020

Sunshine and Sausages
Creative Designer
2020-present

 Worked for