Albert Heijn B.V. or AH for short is the largest Dutch supermarket chain and there a lot of reasons why. It’s approachable, the branding is very unique and the tone of voice towards potential customers is open and from this time. During my time at Aorta Productions I created a lot of projects for AH turning it into one of my favorite clients to work for. I absolutely loved working on each and every project.

For each week AH has special discounts called ‘Bonus artikelen’, some of these promotions lasted for a week and some of them longer. During this time if it weren’t products that were their own products but from different brands and were in the same catergory such as; drinks, food, vegetables etc. I got to create a promotion campaign for the products. The POS made for the promotion wasn’t always the same. Some of them were only Wobblers, some of them included Shelf Banners and some of them even had digital displays. For each campaign I created Key Visuals and did the art direction for it. Most of the time me and the team I’ve worked in send out 2 or 3 proposals and AH had to choose which one they liked the most. All the projects displayed below are the ones I created that were chosen for the final versions.

Client
Albert `Heijn B.V.

Website
ah.nl

Year
2019-2020

Tools
Photoshop
Illustrator
InDesign
After Effects

Info
Every project on this page was made
during my time at advertising agency Aorta Productions.