graphic design /
desktop publishing
Introducing… a new Italian gem with a coastal character here is: Birra Moretti Sale di Mare. Inspired by the vibrant character of the Italian coast, Birra Moretti's master brewers created an unfiltered premium lager with a distinctive ingredient: Italian sea salt. To introduce this exceptional beer called Birra Moretti Sale di Mare to Europe, me and my co-workers at Sunshine and Sausages created a BTL campaign that captures the coastal spirit and portrays the way it elevates your quality moments.
Let’s dive in and Salute!
Client
Birra Moretti
Website
birramoretti.com
Year
2023-2024
Tools
InDesign
Illustrator
Photoshop
Info
Every asset on this page was made during my time at advertising agency Sunshine and Sausages.
Launch
Key visuals
We created visuals that capture this coastal spirit. And inspire consumers to enjoy and appreciate the simple things in life.
Hero
Key visuals
This is the hero key visual image. Which feels like Italy from top to bottom and really makes you feel part of the Italian coast.
A Coastal Path
In addition of creating visuals we disrupt the path to purchase of shoppers with some outstanding displays.
And max the visibility of Birra Moretti Sale di Mare by bringing the beautiful Italian coast to the Dutch shop floor.
