Heineken® as proud sponsor of the Formula 1®, (and myself as a Formula 1® fan) has a golden opportunity in their hands: 24 race weekends that are perfect occasions to drive meaningfulness with a broad audience of avid and casual F1® fans and at which we can differentiate Heineken® from other beer brands.

As a result of the proposed activations we expect to drive business results while we: 

1) Drive more F1® fans to Heineken®.
Leverage the involvement of F1® fans to increase penetration, with a focus on Gen Y/Z. Engage through unique experiences & items that go beyond F1®.

2) Make current fans even more enthusiastic.
Drive frequency of F1® fans that are occasional drinkers of Heineken®. Leverage visibility and activation to connect and convert the consumer.  

Therefore we at Sunshine created a playbook in we propose a few ways to activate our partnership while delivering additional value to our BTL activities and wish to inspire markets to start their engines and go full send on this band wagon. Because F1® is more than a race it’s a experience like no other.

Client
Heineken® International

Website
heineken.com

Year
2024

Tools
InDesign
Illustrator
Photoshop

Info
Every asset on this page was made during my time at advertising agency Sunshine and Sausages.