The Electric Story: Founded in 2017, Amsterdam's eclectic subcultures are their biggest inspiration. Electric Jewelry (see the spin off?) connects our modern world with the origins of cultural jewelry and their ethnic properties.

Electric Jewelry is a jewelry brand specialized in gold plating jewelry and focusses on the origins of different types of culture. Being a women’s brand I decided to go with a different approach then I would normally do and created several online (mostly Instagram) promotions that will trigger them to visit the website and buy jewelry. Most of time I like to use bright colors and mix that up with graphic elements.

For Electric the approach was more minimal and focussed on the element of sale. Images would tell the story and the text would lead right into clicks and sales.

Client
Electric Jewelry

Website
electric-jewelry.com

Year
2019-2020

Tools
Photoshop
Illustrator
After Effects

Info
Check out their website and feel free to follow them here:
@electric.jewelry