For PepsiCo Benelux I mostly did a lot of Desktop Publishing involving projects for Lay’s. (Some background info: PepsiCo, Inc. is an American multinational food, snack and beverage corporation that interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. Some of the brands which are part of PepsiCo include: Pepsi, Lay’s, Gatorade, Starbucks, Quaker, 7 Up and many more).

Who doesn’t know Lay’s? I mean you can’t tell me that on a regular base when you are done with work, school or college and try to relax at home that you haven’t opened a bag of chips in the evening while kicking it back on your lovely couch. Yes exactly no one can, and more then 75% of the time that bag of chips is a Lay’s bag. Lay’s is a phenomenon you can’t escape it, it’s right there in your face. And boy did I had the pleasure creating stuff for this awesome brand.

Like I mentioned before most of the projects are solely based off desktop publishing alone. Most of the Key Visuals were already created by an other advertising agency as well as the concepts.
But that didn’t spoil all the fun, I got the chance to create some beautiful messages and visuals for the marketing of new chips (The Oven Baked) and some of the classics (Bugles).

It was a huge honor to create billboards and abri’s for this huge brand. And I’m glad I got to display some of my favorite works I created for them.

Client
Lay’s

Website
lays.nl

Year
2019-2020

Tools
Photoshop
Illustrator
InDesign

Info
Every project on this page was made
during my time at advertising agency Aorta Productions.