graphic design /
desktop publishing
Heineken® launched a new gaming initiative, Player 0.0, in partnership with Heineken® 0.0 ambassador and Formula 1® champion Max Verstappen.
The competition invites F1® fans to compete in SIM racing, with the top performers racing at Zandvoort during the F1® race weekend in August. The ultimate prize? An international SIM-racing final against Max Verstappen himself later this year. The kickoff event took place in Utrecht, featuring SIM racer Gianni Vecchio from Team Redline and F1® legend Mika Häkkinen. This initiative is part of Heineken®'s When You Drive, Never Drink campaign, promoting responsible drinking among younger audiences.
From shopfloor impressions to a inspirational global BTL playbook we made sure that every market in the world will start at pole position with this activation.
Client
Heineken® International
Website
heineken.com
Year
2023-2024
Tools
InDesign
Illustrator
Photoshop
After Effects
Info
Every asset on this page was made during my time at advertising agency Sunshine and Sausages.
Key visuals
Various formats
The Key visual must also work on different formats besides the usual portrait and landscape sizes.
Below are a few examples how to use these various formats.
Alternative Versions
If preferred, markets can replace the used image of Max Verstappen with Touching Bottle by No Touching, Touching Glass, or a Holding Phone version.
Path to Purchase
Let's treat consumers and shoppers to an enticing journey.
From awareness to conversion. And beyond.
DOOH
Early drafts
Swipe to see more.
