This project is probably one of my most favorite I ever created. With this project I created a publishing empire around a signature person in the world, so I really had to get in the skin of the person and think like him or she. After a lot of research I chose the person who inspired me the most at that time (and he still does) and that is Kanye West. 

With this project I wanted to show everyone that he is more then just a rapper, entrepreneur, husband of a reality star or a troublemaker which the latest he was really famous for around the time I created this project. After my last presentation I wanted everyone in the room to know that he's a inspirator and a voice for a lot of people and that he's always fighting trying to pave a way for creatives in general to express themselves in every way possible. So I started with inspiration as main subject/concept for my project.    

As a publishing empire the reach to spread information to people is really big so I had to create various types of media. First off I named the empire SWISH Mag. (Swish) was one of the catch phrases used by Kanye during that time and I thought it bodied the idea of the project too. In addition to that I made a small TV commercial that brings forth the main focus inspiration. With this commercial I created additional posters and advertorials to promote a new magazine. With the help of inspiring and motivational quotes I tried to suck the audience in like the way Kanye does with his lyrics in songs. The magazine as main platform is filled with people, culture and knowledge to give the reader more information about Mr. West himself and what drives his creativity.

Client
–

Year
2015

Tools
Illustrator
InDesign
Photoshop
Muse
Premiere Pro

Info
This is purely fictional and is not used for commercial purposes.